University of Amsterdam
Brand concept and communication
Everyone knows the University of Amsterdam. But it lacked a clear character. Based on their new corporate story we developed the already iconic ‘We are U’ campaign.
This truly reflects the UvA mentality. UvA people are critical thinkers, who dare to face confrontations and initiate discussions.
Together with top photographer Alek and BOURNE Design, we visualised this in a nationwide campaign. Next to this, we came up with the traveling 'We are U' video booth, which challenges all UvA people to upload their views and questions to the official UvA Facebook page and Youtube channel.
'We are U' is a great foundation to build campaigns on for years to come.