210KG website

MAARTEN VAN DEN BIGGELAAR 
Business visionary and innovator/83KG


Maarten is the former CEO and currently a creative consultant of Hearst Magazines Netherlands, the company he started in 1986 (then named Quote Media).

This company's first activity was launching Quote, now the largest Dutch business entertainment magazine, but also women's fashion magazines Elle & Red. He was one of the founders of Planet Internet (sold to KPN). In 1996, he started the Dutch version of interactive music channel The Box. After he sold Quote Media in 2006 he started Bigglab.

maartenBRANDS

 

GORDANA LUCIC & ROGER MATENA 
Creative directors/127KG


Roger&Gordana have been working as an international creative team for over a decade.

As the lead team for Libresse Europe they created different campaigns for markets such as the Nordics, UK, France and Russia, all under the same umbrella concept.

They were also part of the MINI team (global MINI account) and worked as the Robinsons Fruit Shoot lead team for the Dutch market, which campaign spread internationally.

Next to this, they created the 538 Stereoheads, which ran successfully for many years in the Netherlands. During this time Radio 538 regained the number one position.

Both have a great business understanding, a strong strategic insight and lots of brand positioning experience.

And these two strongly believe in campaign efficiency. Campaigns shouldn't just look good, they have to work too.

They're very proud to have won 2 Effie Awards, a Dutch one for Robinsons Fruit Shoot and a Russian one for Libresse.

 

 

 

THIS IS THE WAY


A small boutique of five, we are open, flexible and surround ourselves with a community of the best talent in Amsterdam to ensure we tackle the right brief with the right people.

Brandactivist, our sister company is based in Berlin. Where briefs require it, we work closely to ensure relevance and impact across international campaigns.